Ways to make quick money

SEO is so addictive! Yes, it’s like a drug but in contrast this is actually healthy. You have to excuse me for the different nature of this article. I just feel that the time has come to share my passion for SEO with everyone out there.

The reason why it’s so addictive is because once you know how to do it and see the results of your hard work first hand, you just want more and more! For example, if you’ve been targeting a certain keyword for a certain amount of time and then you discover that you’ve finally reached number 1 on Google, you both feel elated and start to think about new possibilities! Such as “what if I targeted another related keyword? How many more visitors would that bring?” The best thing is that all you have to do is replicate what you did for another keyword. And you probably know that things are easier to do the second time!

Another reason why it’s so addictive is because there is a certain benefit in being able to say that you are number 1 on Google for such a keyword. For example, if you owned a company which provided home loans, and your website reached number 1 on search engines such as Google, you can pretty much say that you are most popular and most used home loan provider in the country. The reason why I say this is that the majority of people outside the SEO and Internet marketing community still believe that the website that appears on top of the search engines is the most clicked on website, hence the most popular. As a result, the image of your company can be dramatically enhanced if you appear at number 1.

By simply knowing the necessary on page and and off page SEO, you can reach number 1 for any keyphrase, provided it is realistic. Nowadays, it’s almost impossible to rank number 1 for 1-word keyphrases such as “holiday”, “music” and “property” because of the intense competition. However, 2-word and 3-word keyphrases are more realistic. Just remember that you still target those keyphrases that get a decent amount of searches.

Before you know it, you will get addicted to SEO and never look back.

We all know that backlinking is essential for SEO success. I outlined this in my article about off page SEO. However, there are still a couple of backlinking mistakes committed by people worldwide which is costing them dearly in search engine rankings, traffic and most importantly, revenue.

1. No Anchor Text

This is the most basic principle of a good backlink. If you want your backlink to help your website rank for a certain keyword, then the keyword must be in the anchor text of that backlink. For example, if the main keyword of your website was “designer wedding clothes”, then the text which should be included in your backlink should be “designer wedding clothes.”

2. Linking To The Wrong Page

This follows on from the previous backlinking mistake. It also emphasises the importance of choosing to target 1 keyword per page. For example, if you have a webpage which is optimised for the keyword “designer wedding shoes” then all the backlinks with the keyword in the anchor text should be sent to that page. Don’t send it to your home page or any other page. Sounds simple and logical, but so many people forget about this.

3. Linking From Irrelevant Sites

Search engines thrive on relevancy and reward those who help it achieve that objective. Be certain that all links pointing back to your website are from relevant websites. For example, if your website was about designer wedding clothes, make sure that a plumbing website does not link to you. You may come across cases where this cannot be controlled, however, in most cases, the website linking to you will get punished for linking to an irrelevant website instead of you.

A certain exception to this rule include article directories, video sharing websites and social media sites. However, all of them have categories and as long as your backlink is in the most relevant category, you will be fine.

4. Linking From Dodgy Websites

Make sure that the website you are getting linked from is not a dodgy website. Apart from affecting the reputation of your website, this can lead to your website getting punished from the search engines. A dodgy website refers to any website which uses black hat SEO strategies. For example, there are a lot of “link farms” out there on the Web which have been created specifically for website owners to put a link back to their website. Avoid such websites because they only encourage unnatural linking (which is black hat) and which will only get your website punished.

In rare cases, you may get other put a link to your website on one of these, however, most of them do require your consent. Eventually, what tends to happens is that search engines start ignoring these link farms and they become harmless.

5. Getting Reciprocal Backlinks

Many SEO experts out there encourage website owners to get reciprocal backlinks. This refers to 2 websites linking to one another.

The truth is that reciprocal backlinks give you very little if any SEO benefit. This is because it does not appear normal to the search engines for 2 websites to be linking to one another.

On the other hand, one-way backlinks give you the most SEO benefit. And you get this through a variety of ways as indicated in my article about off page SEO.

Avoid Mistakes To Succeed Online

Sometimes it’s those little things which make something successful. When it comes to Internet marketing and SEO, doing backlinking correctly is one of those little things which pays off in droves.